5 Viral Marketing Campaigns That Broke the Internet

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The Ice Bucket Challenge

This viral sensation took social media by storm in 2014, raising awareness and millions of dollars for ALS research.

Image Credit: NLAG.AI

Airbnb: We Accept

The campaign struck a chord with audiences worldwide, garnering widespread praise and cementing Airbnb’s reputation as a socially conscious brand.

Image Credits: Air BNB 

Old Spice’s marketing team hit the jackpot with this campaign by leveraging humour, creativity, and a dash of absurdity.

Old Spice: The Man Your Man Could Smell Like

Image Credits: Into the gloss

Wendy’s: #NuggsForCarter

When Carter Wilkerson innocently tweeted at Wendy’s asking how many retweets he would need for a year’s supply of nuggets.

IMage Credit: TMZ

The emotional impact of the campaign struck a chord with viewers, sparking conversations about self-esteem and body positivity.

Dove: Real Beauty Sketches

Image Credits: Linkedin