Hiring an agency is a big decision involving your hard earned money and company’s confidential information. You want to make sure you tie up with the one that best fits your needs.
But before you move ahead, we have created a quick and easy evaluation checklist for you to understand if you need an agency in the first place.
Answering these 5 questions will give you an advantage over simply reading their pitch and proposal. Let’s get started.
1. Who Will Be My Team?
- Experience and expertise over names and faces Understanding who will handle your project is crucial
- Smaller agencies mean direct attention from the founder or senior members Larger agencies offer a wide talent pool, but your project might land with junior staff
2. How Will We Measure Success?
- Set Key Performance Indicators (KPIs) that are measurable and achievable to track progress Example: If you are hiring an agency for website development, a KPI could be increase in website traffic by 10%
- Set aside a fixed budget to invest on your company’s growth**—**at least 10% ****You can start off with a smaller percentage initially and increase as the trust builds
3. How Flexible Are They?
- Ensure they’re open to feedback cycles and adaptable in their decision-making process. After all, hiring an agency is akin to expanding your team
- Flexibility is key. Agencies should welcome your insights, as you know your company best, while leveraging their expertise as customer specialists
4. How Much Can We Trust Them?
- Case studies offer invaluable insights, especially when they align with your scenario. This will give you a better idea of their experience
- Look for parallels in industry, KPIs/goals, or product/service to gauge an agency’s expertise and relevance to your needs
5. The Most Important Metric – What Is The ROI?
- Rate on Investment (ROI) is the pulse of your investment’s success, offering a clear view of your agency’s impact on your bottom line
- Tracking ROI helps you make informed decisions It enables you to steer strategies towards maximizing returns and business growth successfully
And with that we hope you find the best agency fit for your company.
All the best,
Team Upload