Hey there, desi digital dynamos! Get ready to witness the power of Indian brands as they dominate the social media game with creativity and flair! From chai to cricket, we’re about to explore some jaw-dropping examples of how Indian brands optimise their social media funnels with a touch of magic. So, grab your favourite snack and let’s dive in!
1. Amul – The Legendary ‘Topicals
When we talk about creative Indian brands, Amul’s ‘topicals’ are pure genius! These witty illustrations, coupled with pun-tastic wordplay, are posted on social media to comment on current events. The magic lies in their quick response and relevance, making their followers chuckle and share these gems instantly.
Real World Example:
Remember when Elon Musk tweeted about going to Mars, and Amul responded with a topical showing the iconic Amul girl waving from Mars, saying “Amul, Mars will be tasty too!”? Talk about cosmic creativity!
2. Zomato – Foodies’ Paradise
Zomato knows the way to our hearts (and stomachs) through their scrumptious social media funnel! Their mouthwatering food photography, quirky captions, and relatable foodie memes are the recipe for engagement success. They’ve turned browsing through food options into an experience to savour!
Real World Example:
During the IPL, Zomato served up a clever meme of a cricketer being bowled over with a delivery labelled as “Paneer Butter Masala” – a humorous take on cricket and culinary delights.
3. Swiggy – Delivering Humour
Another Indian brand that delivers more than just food is Swiggy. Their social media game is all about humour and relatability. From responding to customer queries with witty one-liners to engaging their audience with fun contests, Swiggy serves up a delightfully fresh approach.
Real World Example:
Swiggy once asked its followers to describe their favourite dish using emojis, and the responses flooded in like a buffet! This not only sparked a lively conversation but also increased brand visibility.
4. MakeMyTrip – Wanderlust Wonders
MakeMyTrip takes us on a virtual tour around the world through their captivating social media funnel. With stunning travel photos, wanderlust-inducing videos, and engaging travel quizzes, they inspire dreams of globetrotting.
Real World Example:
During the pandemic, when travel was limited, MakeMyTrip curated virtual travel experiences that allowed people to explore destinations from the comfort of their homes. They turned wanderlust into a positive escape.
5. Pidilite – Creativity Unleashed
Pidilite, the brand behind Fevicol, is a master at leveraging user-generated content (UGC). Their social media funnels are filled with mind-boggling art, craft, and DIY creations made using their products. They celebrate creativity and empower their audience to unleash their inner artist.
Real World Example:
Fevicol held a contest inviting people to create unique art using the adhesive. The results were awe-inspiring, showcasing the versatility of Fevicol as a creative tool.
There you have it, folks! A delightful journey through the creative world of Indian brands optimizing their social media funnels. From tongue-in-cheek topicals to mouthwatering food pics and empowering UGC, these brands know how to connect with their audience on a personal level. So, take a leaf out of their playbook, infuse your social media with creativity, and watch your engagement soar to new heights! Happy funnelling!
