Informa Connect Academy
Services :
Tools :
Challenges
Improving Engagement, Increasing Course Enrollments
The brand faced challenges in maintaining engagement on their social media pages. Effective social media strategies were needed for redirecting traffic to the courses page on the Informa Connect Academy website. Content & brand messaging that resonated with a diverse range of audiences to increase course enrollments was also a challenge.
Goal
Increase Brand Credibility & Awareness
Create An Engaging Social Presence
Connect With Professionals Across Industries
Goal
Increase Brand Credibility & Awareness
Create An Engaging Social Presence
Connect With Professionals Across Industries
Posts
Stories
Solution
Social Media Strategy That Increased Engagement & Conversions
To ensure an engaging and informative social media presence, we leveraged the best performing social media trends such as polls and carousels in the posts. Through these various formats, we ensured that the social media presence is dynamic and engaging.
Additionally, we shared course details through well-crafted social media posts, enticing interested learners to visit the website and sign up for the courses. This strategy allowed us to effectively showcase our offerings and drive conversions from social media platforms to the website.
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