Hey there, digital marketing trendsetters of 2023! Wanna know what’s cooking in the world of digital marketing? Buckle up, ’cause we’re diving into some rad strategies for content marketing agencies.
1. Interactive Content – Let’s Play!
Imagine content to be like a two-way street. You’re not just staring at it, but interacting, engaging, and having a blast. Think quizzes, polls, and games – stuff that keeps you hooked.
Steps to Implement:
- Idea Generation
Grab a brainstorming buddy or two and figure out what kind of interactive content would light a fire under your target audience. What gets them excited? What will they wanna engage with?
- Tool Time
Choose your interactive content creation tool from options like Quizizz, Poll Everywhere, or Typeform. Dive into tutorials if needed, and get cosy with the tools.
- Spread the Word
Shout it from the digital rooftops! Share your interactive content on your website and all your social media hangouts. Get the buzz going!
2. Voice Search – Hey, Alexa, Find Me Cool Stuff!
You know how we’re all about that “OK Google” life? Voice search is in, and we gotta speak the search engine’s language.
Steps to Implement:
- Keyword Quest
Dig into Google Trends, AnswerThePublic, and other keyword tools to fish out those long-tail keywords. What phrases would someone say out loud when searching for your kind of content?
- Speak Easy
Craft your content to sound natural when spoken. Read it aloud and see if it flows smoothly. If it sounds awkward, give it a makeover!
- Structure Matters
Make sure your content is organised and easy for search engines to understand. Clear, concise, and ready for a voice search party!
3. Influencer Marketing – Getting Friendly with the Cool Kids
Ever seen those peeps on Insta with a zillion followers? They’re influencers, and they can help spread the word about your awesome brand.
Steps to Implement:
- Scout and Shout
Hunt down influencers who vibe with your brand. Check out tools like BuzzSumo and CreatorIQ to find the perfect match. Slide into their DMs with a friendly “Hey there!”
- Collaboration Creation
Work on a campaign idea that aligns with the influencer’s style and your brand. Make it pop, make it awesome, and make sure it’s a win-win for both parties.
- Promote Together
Once the collaboration is live, shout it out to the world! Share it on both your and the influencer’s platforms, and watch the magic happen.
4. Conversational Marketing – Let’s Chat, Buddy!
We’re all about relationships, and conversational marketing is the key to building ’em. Imagine having a chat with a brand and feeling like you’re talking to a buddy.
Steps to Implement:
- Channel Choices
Decide where you wanna have these meaningful conversations. Is it live chat on your website or maybe social media? Choose the battlefield.
- Bot Building
Set up chatbots using tools like Drift or HubSpot Chat. Customise them to reflect your brand’s personality and to answer common questions like a champ.
- Team Talk
At your content marketing agency, train your team on the art of conversational marketing. Teach ’em how to be friendly, helpful, and how to keep the convo flowing smoothly.
5. Augmented Reality and Virtual Reality – Into the Future!
Ever dreamt of putting on a headset and being transported to a different world? That’s AR and VR for you!
Steps to Implement:
- Experience Ideation
Dream big! Think about how AR or VR could elevate your brand. Brainstorm with your team on what kinda experiences would make your audience go “wow!”
- Tool Trial
Pick a tool like Unity or Vuforia and get experimenting. Play around, learn the ropes, and start building the epic experience you’ve envisioned.
- Shout About It
Once your AR or VR masterpiece is ready, flaunt it! Showcase it on your website, social media, and wherever you can. Let your audience step into a whole new dimension.
In a Nutshell – Be a Digital Maverick!
So, there you have it, the hottest digital marketing tricks up our sleeves for 2023. Be bold, be creative, and stand out in the list of other content marketing agencies. Let’s rock this digital revolution!
Time to put on your digital superhero cape! Dive into these steps, get hands-on, and let’s slay the digital world with creativity and innovation.
