The Earth Collective
Client :
The Earth Collective
Software :
Tools :
With a vision to be a hair expert in the industry, The Earth Collective is an exceptional hair care brand that sets itself apart by utilising natural ingredients in the formulation of its products. Each product is carefully crafted to address specific hair concerns, making it the go-to choice for those seeking effective and chemical-free solutions.
The Earth Collective
Client :
The Earth collective
Services :
Tools :
With a vision to be a hair expert in the industry, The Earth Collective is an exceptional hair care brand that sets itself apart by utilising natural ingredients in the formulation of its products. Each product is carefully crafted to address specific hair concerns, making it the go-to choice for those seeking effective and chemical-free solutions.
Challenges
Slow Website & Poor User Experience
Goal
Improve Website Navigation
Intuitive Website Design
Enhance Visual Elements
Goal
Improve Website Navigation
Intuitive Website Design
Enhance Visual Elements
Information Architecture
Wireframe Prototypes
Solution
Website Redesign
for Enhanced Customer Experience
Development
Result
We implemented several features to enhance the website’s functionality and user experience. This included integrating new banners, showcasing best-selling products, and introducing a “Shop by Concern” section.
Video testimonials were integrated to increase the brand’s social proof & credibility, while custom forms were designed to facilitate easy access to consultations, and their Instagram feed was integrated to display the latest posts.
With that, we also implemented a customised footer and mega navigation menu to improve product discoverability. Finally, a personalised hair care quiz was developed that intelligently recommends products based on each user’s responses.
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Rescript
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