Minko
Rescript
Client :
Rescript Stationery
Software :
Tools :
Client :
Minko
Services :
Tools :
Rescript is revolutionising the stationery market with its innovative and environmentally friendly approach. As an
eco-conscious brand, Rescript stands out by using 100% recycled paper in the manufacturing of all their products. By doing so, Rescript is transforming the traditional stationery market by providing sustainable alternatives that align with eco-friendly values.
Minko’s invoice delivery platform incorporates integrated payment and embedded credit features, providing a convenient solution for businesses and resulting in substantial cost savings for shop owners and distributors.
Challenges
Recognizable Brand that Syncs with Rural Audience
To align with its mission, Minko required a distinct name, logo, and visual identity that would resonate with rural businesses and suppliers while setting it apart from competitors. These elements needed to possess recognizability and uniqueness to effectively represent the brand.
Goal
Improve Website Navigation
Intuitive Website Design
Enhance Visual Elements
Approach
Our team crafted a logo that effectively captured the attention of small business owners in tier-2 and tier-3 cities, ensuring its recognizability within this specific audience. We chose colours and a design that would resonate with the target demographic, setting it apart from competitors and making it a standout visual representation for the brand.
PRIMARY LOGO
BRAND FONTS
BRAND COLORS
Here’s how it turned out!
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