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Rescript

Client :

Rescript Stationery

Software :

UI UX e-commerce website

Tools :

Client :

Rescript

Services :

Information Architecture Visual Design & Branding UI/UX Copywriting Custom E-commerce Website Development

Tools :

Rescript is revolutionising the stationery market with its innovative and environmentally friendly approach. As an
eco-conscious brand, Rescript stands out by using 100% recycled paper in the manufacturing of all their products. By doing so, Rescript is transforming the traditional stationery market by providing sustainable alternatives that align with eco-friendly values.

Rescript, a brand that is trending as a popular choice for recycled paper products, is making a notable mark through its vision for sustainability.

With an unwavering focus on 100% recycled paper as its unique selling point, the brand is rapidly replacing conventional stationery materials and solidifying its position as a leading force in promoting an eco-friendly environment.

Challenges

Brand Redefined With A Sustainability Focus

Rescript faced significant challenges primarily due to a lack of brand awareness and an identity that did not align with sustainability principles. Our focus was on reshaping the brand’s tone of voice, key messages, by considering the value proposition it offered.

Additionally, a complete revamp of the brand experience was necessary to ensure it embraced a more eco-friendly approach.

Goal

Improve Website Navigation

Intuitive Website Design

Enhance Visual Elements

Approach

We incorporated elements inspired by nature and sustainability to create distinctive visual elements that enhance the brand’s identity. Our primary goal was to ensure that these enhancements align with the brand’s core values and syncs with Rescript’s sustainability mission.

PRIMARY LOGO

BRAND FONTS

BRAND COLORS

Here’s how it turned out!

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