Rescript

Rescript

Client :

Rescript Stationery

Software :

UI UX e-commerce website

Tools :

Tool1
Tool2

Client :

Rescript

Services :

Information Architecture Visual Design & Branding UI/UX Copywriting Custom E-commerce Website Development

Tools :

Tool1
Tool2
www.rescript.in

Rescript is revolutionising the stationery market with its innovative and environmentally friendly approach. As an
eco-conscious brand, Rescript stands out by using 100% recycled paper in the manufacturing of all their products. By doing so, Rescript is transforming the traditional stationery market by providing sustainable alternatives that align with eco-friendly values.

www.rescript.in

Rescript is revolutionising the stationery market with its innovative and environmentally friendly approach. As an
eco-conscious brand, Rescript stands out by using 100% recycled paper in the manufacturing of all their products. By doing so, Rescript is transforming the traditional stationery market by providing sustainable alternatives that align with eco-friendly values.

Asset 1
www.rescript.in

Challenges

A Weak Brand Identity & Lack of Conversions

that would differentiate it from competitors. They did not want a conventional store-front approach for their products, and the brand’s messaging to be clear. The presentation of the products also lacked the educational & persuasive impact necessary to drive conversions on the website.

Goal

Improve Website Navigation

Intuitive Website Design

Enhance Visual Elements

Goal

Improve Website Navigation

Intuitive Website Design

Enhance Visual Elements

Information Architecture

Asset 2

Wireframe Prototypes

Asset 3

Solution

Customised
E-commerce Website Promoting Sustainability

Custom banners featuring clear call-to-actions (CTAs) were strategically placed to highlight the latest offers, new products, and ongoing campaigns. Notably, we developed a custom notebook builder that allows easy bundling and customisation of different types of notebooks.

Additionally, we implemented a custom footer to accommodate certification information and provide details about the brand’s sustainability initiatives. These customisations ensured an informative user experience that reinforced the brand’s commitment to sustainability.
Asset 4
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Result

The website was designed with an interactive approach, featuring active Instagram feeds, interactive banners, and a seamless shopping experience for recycled paper products. We also developed a custom checkout feature to streamline the ordering process and a contact form to capture customer data. To connect with the target audience, the website content was carefully crafted in a conversational tone, creating a distinctive and engaging brand voice.
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