Tangerine Block
Rescript
Client :
Rescript Stationery
Software :
Tools :
Services :
Tools :
Rescript is revolutionising the stationery market with its innovative and environmentally friendly approach. As an
eco-conscious brand, Rescript stands out by using 100% recycled paper in the manufacturing of all their products. By doing so, Rescript is transforming the traditional stationery market by providing sustainable alternatives that align with eco-friendly values.
Tangerine Blocks stands out as a lifestyle brand that specialises in creating unique and modern home decor items, tailored to individual preferences, while maintaining a minimalist design approach.
Challenges
Brand Recognition With a Distinctive Quality
With a focus on minimalistic designs, the brand aspired to establish itself as a sophisticated furniture brand that appealed to customers seeking simplicity. However, they faced a significant hurdle due to the absence of a name, logo, or any visual representation to showcase their design philosophy.
Additionally, in an industry crowded with competitors, their greatest challenge was to create a distinctive presence and build recognition for their brand.
Goal
Improve Website Navigation
Intuitive Website Design
Enhance Visual Elements
Approach
In order to convey a sense of authenticity, naturalness, and organic inspiration, we developed a distinctive visual identity for the logo by incorporating organic shapes derived from nature.
Careful consideration was given to ensure that these visual elements aligned seamlessly with the brand’s values and reflected its product vision.
PRIMARY LOGO
BRAND FONTS
BRAND COLORS
Here’s how it turned out!
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