Strategy
Build Brand Awareness
We crafted a compelling series of email campaigns with the primary goal of boosting brand awareness. Our content strategy focused on attracting the target audience and showcasing the unique value propositions of Fanztar. We emphasised the platform’s distinctive feature of offering earning opportunities for influencers and followers.
Create Compelling Content
Our emails were packed with informative, entertaining content and focused on the latest influencers who have joined the Fanztar community. We made sure to highlight the platform’s standout features, reflecting the exciting earning opportunities that await influencers and their loyal followers.
Target Influencers & Followers
Segmented to influencers and their devoted followers, the emails were tailored to tap into the followers’ aspirations, and highlight Fanztar as a gateway for content creators to monetise their influence. By delivering personalised emails, the aim was to shed light on the transformative opportunities that Fanztar has for influencers and followers.
Optimise Email Design For Impact
Designed with the target audience in mind, our emails were designed to attract subscribers by seamlessly combining visual appeal with optimal display across various devices and emailing clients. By using stunning images, compelling copy, and call-to-action buttons, our strategic approach aimed to inspire clicks and foster active engagement.
Provide Updates
To instil trust and solidify Fanztar’s position in the industry, we incorporated emails showcasing the platform’s growth. Our strategy featured interviews and accolades from prominent online and offline channels. By highlighting the recognition and endorsement received by Fanztar, we aimed to install confidence and demonstrate credibility.
Analyse & Iterate
Through consistent monitoring and analysis, we kept a close eye on the performance of our email campaigns, leveraging key metrics such as open rates, click-through rates, and conversion rates. By diving into the data, we set up patterns and highlighted areas for improvement, allowing us to make data-driven adjustments to our email marketing strategy.
