Strategy
Develop A Clear Strategy
We established a well-defined email marketing strategy that encompassed Rescript’s goals, target audience, messaging, frequency, and desired outcomes. This strategic approach provided us with a clear direction and a focused path to follow when executing our email campaigns.
Improve Database Management
We implemented a robust database management system to efficiently organise and segment the email lists. Regular maintenance and updates were conducted to ensure the accuracy and relevance of the lists. Additionally, our emphasis was on cultivating a high-quality email list by employing opt-in forms, lead magnets, and targeted campaigns.
Personalise Content & Relevance
We customised the email content to cater to the specific needs and interests of Rescript’s subscribers. By employing segmentation techniques based on demographics, preferences, and behaviours, we ensured the delivery of personalised and highly relevant emails to each subscriber.
Optimise For Mobile Devices
We prioritised the mobile-friendliness and responsiveness of Rescript’s emails. By employing responsive design techniques, we ensured that Rescript’s emails seamlessly adapted to various screen sizes, optimising the layout and content display. This deliberate approach significantly enhanced the user experience and positively impacted engagement rates.
Conduct A/B Testing
By conducting comprehensive experiments, we tried various email subject lines, designs, call-to-action placements, and content formats and successfully determined what resonated most effectively with our audience. Through these systematic trials, we gained insights into the preferences and behaviours of Rescript’s recipients while fine-tuning the emails.
Monitor Metrics & Adjust
Following the monitoring of crucial metrics, including open rates, click-through rates, and conversions, we leveraged our Upmail tool to extract valuable insights into the performance of our email campaigns. We made informed decisions to refine and optimise our email marketing strategies by improving our tactics based on real-time analytics.
